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+386 1 43 63 654  shop@actionmama.com

This is Armada.

Armada is a family of athletes, artists, designers, and engineers that didn’t just push the envelope—they blew it wide open. And the industry is scrambling to catch up. They are Armada. They are what skiing will become.

 

As seen on Armada

 

 

About Armada

 

In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.

 

 

The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.

 

OC’s business plan began simply:

 

“Armada. What skiing will become.”

 

 In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.

 

In June 2015 Armada moved the headquarters to Park City, Utah…

Related news

ActionMama / Matic Gobec 22.11.2018

Matic Gobec, national team member at Völkl, freeride guide/coach in Whistler and ActionMama ambassador, in his 2018 season edit "#GOOUTANDSKI PART V".

ActionMama / Norrona 9.11.2018

A down jacket is probably one of the best investments for your winter (and basically all-year) wardrobe. It has a great warmth-to-weight ratio, ventilates well, and can easily be compressed when traveling. And most important – it will keep you warm and protected on cold days.

ActionMama / TGR 02.11.2018

"It is not another freeride boot, but rather something better: the most comfortable, warm, and efficient touring boot Dynafit has ever made."

ActionMama / Powder Mag 19.10.2018

Ripstic Black Edition, one of the 13 best skis that received the highest marks across the board from skiers with a host of different backgrounds.

 

Pridobi bon za 10 €

 

Prijavite se na e-novice ActionMama in obveščali vas bomo o vseh novostih in posebnih ponudbah ter vam podarili darilni bon v vrednosti 10 €, ki ga lahko koristite pri nakupu nad 50 €.

 

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