DB

DB, formerly Douchebags, was founded in 2012 to simplify the lives of active individuals through innovative bags and luggage. With a rich history of groundbreaking design, a wide range of sport-related bags, and a solid commitment to sustainability, DB continues to redefine how we carry and protect our gear. DB is deeply committed to sustainability, actively pursuing eco-conscious practices. They prioritize responsible material sourcing. Read more

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DB

DB Brand Story:

The DB brand, formerly known as Douchebags, has an intriguing history rooted in the pursuit of redefining outdoor gear transportation. Established by Jon Olsson and Truls Brataas in 2012, DB began to respond to the inconvenience of traveling with sports equipment. The story of Douchebags began when Swedish freeskiing legend Jon Olsson and Norwegian product designer Trul Brataas met on the Stad Peninsula in Norway.   As well as a shared passion for great skiing experiences and finding the best powder worldwide, they had something else in common: the painful luggage problems of traveling with lots of ski gear - big, heavy bags and the expensive cost of excess weight. It quickly became clear that a solution to these problems had to be found.  Over 150 skiers, snowboarders, and surfers were interviewed to develop the ideal travel gear for athletes. In addition, luggage carriers such as airlines and railways were asked which bags would be most suitable for transport. The result was the following five important needs considered when designing the products: an adjustable system, a carrying system, robust protection, lightweight, and a compressible design. The brand quickly gained attention for its innovative approach to bags and luggage. Currently, DB remains an independent brand under the ownership of the DB Group, unceasingly driven by the mission to simplify the lives of active individuals.

Brand and Product Highlights:

DB is renowned for its ingenious sport-related bags, celebrated for their functionality, style, and durability. Their bags are meticulously designed to cater to the unique needs of adventurers, athletes, and travelers. DB's technical innovations include the patented Hook-Up System for effortless carrying and the protective Rib Cage construction for gear safety. Their modular system allows customization for various activities, ensuring users have the perfect bag for every journey.

Product Lines and Offerings:

DB offers a comprehensive range of bags and luggage, including ski bags, backpacks, camera bags, and more. Their lineup caters to outdoor enthusiasts, from skiers and snowboarders to photographers and urban commuters. DB's commitment to quality extends beyond bags, as they also offer accessories like wallets and phone cases, all designed with their signature blend of style and functionality.

Sustainability:

DB is deeply committed to sustainability, actively pursuing eco-conscious practices. They prioritize responsible material sourcing, recycling, and waste reduction in their production processes. DB's sustainability policy is a testament to its dedication to minimizing the environmental impact of its products while continuing to innovate.