About us

The ActionMama online store was established in 2006, and two years later, the first physical store opened in the center of Ljubljana on Trubarjeva Street. We operated at this location for three years, then briefly relocated to Parmova Street in Bežigrad, before finally settling on Dunajska Street near Ruski Car in 2014.

In the beginning, the store offered only freeride skiing equipment, but over time, we expanded our range to include gear for activities such as ski touring, alpine skiing, kitesurfing, SUP, wakeboarding, mountaineering, and other outdoor sports. We provide products from carefully selected high-quality brands that are leaders in their fields.

We are a friendly team of experienced salespeople and sports enthusiasts who spend many days in nature, testing the equipment ourselves. This hands-on experience allows us to offer professional advice based on personal experience in the field.

We always listen to the wishes and needs of our customers, working together to choose the best quality and most cost-effective products for your outdoor sports activities.

The ActionMama Team